CityEast Community College

A course designed for people wishing to start their own import/export business or those wanting to extend their current activities. Gain an overview of the business of international trade and develop measures that you can put to immediate use. It offers practical information on: where to start, terminology, banking procedures, documentation, government and destination requirements, using agents and brokers, freight, duties and taxes. A certificate is awarded on completion of this co... [More]

There are many failures in the small business world. Most experts agree it is due to bad management and lack of forethought. This course explores the reasons for small business failure and the ways to avoid or at least be more prepared for difficulties in starting and establishing a small business. A certificate is awarded on completion of this course provided you have attained a satisfactory understanding of course content and attended a minimum 75% of course sessions. Materials Pe... [More]

Thinking about starting a business or in the process of re-evaluating your current business situation, than this course is a must do! The issues tackled are critical to the success of any business. Learn to avoid the mistakes of business owners before you, and heed the common adage, 'businesses don’t plan to fail, they fail to plan'. Create a business plan based on your strengths thereby allowing you to achieve an advantage over your competitors. Topics in this hands-on course inclu... [More]

Do you need more website visitors and buyers?  Are you ready for profits to flow from your website? This course is a step by step guide for non-technical people who are responsible for marketing and managing their website. Discover how to strategically plan a site to make it an effective marketing tool that delivers a return on investment. At the end of this course students will have created a web site plan that they can implement immediately. Materials A comprehensive workbook will... [More]

This is a course designed to develop your knowledge and skills in the planning and management of special events. It focuses on the creative development of a variety of events and gives practical solutions to help make your next event a success. A must for anyone planning an event of significance or looking to enter the industry. A certificate is awarded on completion of this course provided you have attained a satisfactory understanding of course content and attended a minimum 75% o... [More]

In this workshop you will discover everything that you need to know to create secure eCommerce functionality in your website. You will have a complete understanding of all the technologies so that you can negotiate the best deal for your business. You will clearly understand the security issues and the importance of sales strategies to encourage people to buy from you online. Your website must accept online payments if you want to capitalise on the huge growth of online shopping. Cl... [More]

Since blogger was launched in 1999, blogs have reshaped the web, impacted politics, shaken up journalism and enabled millions of people to have a voice and connect with others. Take a journey into the blogsphere and gain the skills to create your own voice on the web or just discover how to share your news with family or like minded friends. Blogging is about more than just putting your thoughts on the web. It’s about connecting with and hearing from anyone who reads your work and c... [More]

Learn how to promote your website and get more visitors and more customers. Clear, easy to follow instructions on Google SEO, Google Advertising, Free Google Maps, Facebook Marketing and Email marketing. Learn more than 15 different promotional strategies and how to apply them to your website and business. Discover the winning techniques used by the world’s most profitable sites and how they can be applied to your site. There’s no point in a website that nobody visits! www.LukeHayes... [More]

The Bed and Breakfast industry is the fastest growing sector in the tourism industry today. Find out now whether this is a suitable business option for you. This course shows step by step the issues that confront Bed and Breakfast operators – from the initial setup to the day-to-day running of your venture. Materials Pen and notepad Packed lunch Learning Outcomes gained the necessary information to establish if opening a bed and breakfast operation is a suitable business enterprise ... [More]

Social media isn’t a fad; it is a fundamental shift in the way we communicate and is a new paradigm in marketing for businesses today. Discover the attributes of the four most dynamic social media platforms, Twitter, Facebook, LinkedIn and YouTube, and how to engage with these online tools to benefit your business. Materials Pen and Notepad . [More]